Digital Transformation
User Adoption Challenges: How to Choose a CMS Your team will actually use
Ranjeet Kumar
5 min read
Digital transformation continues to accelerate across industries, yet many organizations face a critical obstacle: selecting a content management system that teams genuinely embrace rather than reluctantly tolerate.
The Competitive Consequences of a Content Management System Going Unused
When your team avoids your content management system, you're not just wasting money on unused software—you're losing your competitive edge.
Recent studies reveal the real problems caused by unused content management systems:
• Content publishing takes nearly twice as long to publish.
• Engineering teams spend countless hours on avoidable support requests.
• Teams create their own "shadow systems"
• Teams miss market opportunities while struggling with technology
These aren't just annoyances, they're serious business disadvantages in today's digital-first world.
The CMS Adoption Problem Nobody Talks About
Most content management systems face one of two inherent challenges:
1. The "Built By Engineers" Problem
These platforms boast powerful functionality but can be difficult to navigate without specialized expertise.
Marketing teams face intimidating interfaces filled with technical jargon that makes simple tasks feel unnecessarily complex.
2. The "Too Simple To Be Useful" Problem
Other systems prioritize ease of use but hit limitations the moment you need to do anything sophisticated with workflow management or collaborative tools.
Teams quickly outgrow them, cobbling together workarounds that create more problems than they solve.
Why Do Most Content Management Systems Gather Dust?
Users don't reject technology because they're reluctant—they reject systems that:
| Demand excessive learning time | Create technical dependencies | Require complex setup |
|---|---|---|
| 78% of marketing teams abandon systems needing over 3 days of training for basic proficiency. | 65% cite "constantly needing developer assistance" as their top frustration | Systems demanding extensive configuration before first use face 43% higher abandonment rates |
| Fail to integrate smoothly | Provide inadequate support | Perform sluggishly |
|---|---|---|
| 71% report frustration with systems that don't connect easily with existing third-party plugins. | 68% cited incomplete documentation and unresponsive technical support were reasons for system rejection | Slow page speed and processing delays were dealbreakers for 58% of content teams |
These aren't minor inconveniences—they're fundamental barriers that prevent teams from embracing even the most feature-rich platforms.
Malible: A Platform Built Around How People Actually Work
Malible takes a refreshingly different approach by prioritizing the user experience and challenges, alongside technical specifications.
We've built an AI-powered digital experience platform that feels intuitive from day one while growing with your team's capabilities.
Creating & scheduling campaigns smoothly
Malible makes campaign creation remarkably simple. The campaign scheduler tool allows teams to visually map these campaigns across your calendar timeline, assigning them to different priority levels with precise timing controls. This scheduler transforms how marketing teams coordinate content releases.
Teams can instantly see campaign timing conflicts, make adjustments with a simple time picker, and monitor the status of content across different dates.
This multi-level approach eliminates confusion by clearly showing campaign hierarchies and dependencies, allowing marketing teams to manage complex promotional schedules with ease.
The Canvas
Malible's Canvas eliminates the traditional content creation bottleneck with an intuitive drag-and-drop interface that marketing & content teams can master in minutes.
Content creators can arrange elements, adjust layouts, and preview changes in real time.
This visual approach means marketers can independently build sophisticated layouts and interactive elements that previously required developer assistance, dramatically reducing time-to-publish while maintaining brand consistency across all content.
Figma to Json code
Malible converts Figma designs to clean Json code. This JSON conversion preserves all the essential design details—colors, spacing, typography, and layout relationships—without requiring manual coding by developers.
By transforming visual designs into structured data, Malible creates a direct bridge between creative work and published content, eliminating the traditional back-and-forth that slows down marketing teams and introduces inconsistencies.
Learning Curve Measured in Hours
Our intuitive interface follows familiar design patterns that marketing professionals & developers already understand. Most users achieve basic proficiency in under 4 hours and advanced capabilities within 2 workdays.
Negligible engineering dependency
Marketing teams can create, modify, and publish content across all channels through our visual interface. Common tasks like template creation and layout adjustments can be performed smoothly.
Rapid Deployment Framework:
Get running in just hours. Our templated setup paths eliminate complex configurations while still allowing for customization. You can launch your first campaign in as little as 48 hours of implementation.
24/7 Multi-Channel Support
Access help exactly how you prefer it—through AI assistance, comprehensive documentation, video tutorials, or direct support available through chat, email, or call at any hour.
Edge-Optimized Performance
Content loads lightning-fast. We've engineered Malible with performance optimization as a priority, not an afterthought, resulting in page load times that are 37% faster than industry averages.
Seamless Third-Party Connections
Malible connects effortlessly with your existing marketing stack—from analytics integration to CRM systems and automation tools—without requiring custom development work.