The best companies build on Malible
Complexity you're paying for, but don't actually need.
Amplience is powerful. It's also expensive, slow to implement, and requires constant developer involvement. Here's what most Amplience customers experience
Hidden Costs Keep Multiplying
Amplience advertises "predictable pricing," but the reality is different! Add 30 more users? That's another $30K/month. Growth becomes a cost multiplier, not a revenue accelerator.
8-Week Implementation = Lost Competitive Advantage
Amplience's average implementation takes 8-10 weeks. Your campaigns are delayed - Competitors ship while you're still in setup - Budget grows as scope creeps - Team frustration builds - Timeline pressures mount
Developers Become a Bottleneck
Amplience is API-first, which means: - Content teams can't publish without developer help. Content teams feel powerless. Developers feel overworked. Publishing velocity drops.
You're Locked Into Their Architecture
Amplience uses MACH architecture, which means your data is tightly coupled to their APIs. Exporting data for migration is complex, switching platforms is expensive and time-consuming.
Feature Bloat You Don't Need
Amplience includes complex DAM, video optimization, and advanced merchandising, most of which mid-market companies never use. You're paying enterprise prices for features you don't need.
Malible: Powerful.
Affordable. Simple.
Malible is built from the ground up for teams that need powerful CMS capabilities without the complexity, cost, or consultant dependency.
Transparent, flat-rate pricing
One price. All features included. No per-seat multipliers. Unlimited users.
Malible Pricing Structure
Startup Plan
(up to 10 team members)
$999
/month
Growth Plan
(up to 50 team members)
$1,999
/month
Enterprise Plan
(unlimited team members)
$4,999
/month
Comparison: Mid-Market Company (50 users):
Amplience
Base:
$15k/mo
Seats:
$50k/mo
Features:
$8k/mo
Total
$73k/mo
$876k/yr
Malible
All-inclusive:
$1,999/mo
Unlimited seats:
$0
All features:
$0
Total
$1,999/mo
$24K/year
Savings: $852K/year (97% reduction)
Drag-and-Drop Interface
Your content team operates independently.
No developers required for routine tasks.
What Content Teams Can (without devs)
Create and publish pages
Manage assets and media
Schedule content
Update templates
Create new workflows
Manage user permissions
Personalize experiences
Native AI Content Generation
Built-in AI generates product descriptions, SEO metadata,
social copy, and more. No third-party integrations needed.
What Malible AI Can Do
Generate product descriptions (from specs) -
Create SEO-optimized titles and meta descriptions
- Write social media captions - Generate alt text for
images - Create bulk content variations - Optimize
content for different channels.
Multi-Channel Publishing
Publish to websites, mobile apps, email, social, and custom
channels from a single dashboard.
How it works:
1.
Create content once in Malible
2.
Configure channels (web, mobile, social, etc.)
3.
Click "Publish to All"
4.
Content automatically formats for each channel
For a brand publishing to 8 channels:
Time saved per publish: 3-4 hours — Consistency
improvement: 95% (vs 60% manual)
Feature-by-Feature Comparison
Malible vs Amplience
Feature
Amplience
Malible
Pricing & Costs
Base Price
$10K-40K+/mo
$999-4,999/mo
Per-Seat Pricing
$500-1,500/seat
None (Unlimited)
Feature Tiers
$5K-10K extra
All included
Implementation Consulting
$15K-50K
Free
Speed & Implementation
Time to Go-Live
8-10 weeks
10 days
Free Onboarding
Paid
Included
Pre-Built Templates
Minimal
50+
Setup Complexity
High
Low
Ease of Use
Drag-Drop Interface
API-first
Native
Developer Required
Yes (often)
No
Content Team Autonomy
Limited
Full
Learning Curve
Steep
Minimal
AI & Automation
Built-In AI
Requires integration
Native
AI Content Generation
Third-party tool
Included
AI Cost
$2K-10K/mo extra
$0 (included)
Automated Workflows
Yes
Yes
Scalability
Max Users (Same Price)
Limited by plan
Unlimited
Multi-Tenant
Yes
Yes
API Rate Limits
Per-tier
Generous
Global CDN
99.95% uptime
99.95% uptime
Integrations
Native Integrations
100+
50+
REST API
Yes
Yes
GraphQL API
Yes
Yes
Webhooks
Yes
Yes
Custom Integrations
Easy
Possible
Flexibility
Data Portability
Complex
Full export
Open Architecture
Proprietary
Yes
Vendor Lock-In Risk
High
Low
Migration Support
Expensive
Free
Features
DAM (Digital Asset Mgmt)
Advanced
Built-in
Video Optimization
Advanced
Basic
Multi-Language Support
Advanced
Yes
Personalization
Advanced
Yes
A/B Testing
Native
Native
Support
24/7 Support
Tier-dependent
Included
Response Time
SLA-based
<1 hour
Success Manager
Paid add-on
All plans
Training
Paid
All Included
Security
SOC 2 Certified
Yes
Yes
GDPR Compliant
Yes
Yes
HIPAA Compliant
Yes
Yes
Data Encryption
Yes
Yes
Overall Value Score
6.8/10
9.2/10
FAQs
Easier than you think. Here's why: - Amplience data exports to standard JSON format - Malible accepts standard content formats - Our team manages the entire migration (included) - Average migration: 10 days (zero downtime) - Zero risk to your existing content
Most customers report zero data loss and zero downtime during migration.
Depends on which features you actually use. Research shows: - 80% of Amplience users don't use DAM features - 70% don't use video optimization - 60% don't use advanced merchandising. Malible includes the 80/20 of features most teams actually need, plus native AI that Amplience charges extra for.
If you DO use advanced Amplience features: - Advanced DAM? Malible's basic DAM covers 95% of use cases - Video optimization? Malible handles this automatically - Advanced merchandising? Malible supports this natively
We can discuss your specific feature needs during a demo.
Your data is portable. You can: 1. Export all content in standard formats 2. Switch to another platform anytime (no lock-in) 3. Keep your data structure (we don't use proprietary formats)
We're confident you'll love Malible, but we want you to stay because you want to, not because you're locked in.
Most customers go live in 10 days. Here's the actual timeline:
Day 1: Setup, Amplience data export, team kicks off Days 2-3: Content model setup (we guide you) Days 4-5: Integration, API setup Days 6-7: Testing, training, refinement Days 8-10: Final validation, go-live. This assumes: - You provide content specifications - 1-2 people available from your team - Simple integrations (most are)
Complex scenarios might take 14-21 days, but that's still half the time of Amplience.
At enterprise scale, Amplience becomes a financial burden: - $3M+/year for 200+ users - Developers constantly manage integrations - Content teams remain bottlenecked - Flexibility is limited by MACH architecture
Malible enterprise offering: - $300K/year (90% savings) - Unlimited users - Developer-friendly APIs - Content team autonomy - Zero lock-in
Enterprise doesn't have to mean expensive. It means reliable + scalable. Malible is both.
Malible is enterprise-grade: - SOC 2 Certified - GDPR Compliant - HIPAA Compliant - 99.95% Uptime SLA - Data Encryption (at rest & in transit) - Audit Logging (every change tracked) - Role-Based Access Control
Same certifications as Amplience. Same security standards. Lower cost.
All Malible plans include: - 24/7 Support (included, not paid add-on) - <1 Hour Response Time for critical issues - Dedicated Success Manager on Growth+ plans - Weekly Training Sessions (included) - Slack Channel with direct access to team.
Amplience charges for all of this. Malible includes it.
Malible grows with you: - Startup Plan: Up to 10 team members - Growth Plan: Up to 50 team members - Enterprise Plan: Unlimited (including 250+ users)
And scaling doesn't multiply your cost: - Add 100 users? Same price. - Double your content? Same price. - New team members? No per-seat fees.
This is the opposite of Amplience, where growth multiplies costs.
Malible's AI generates: - Product Descriptions: From specs to SEO-optimized copy (60 seconds) - Meta Tags & SEO: Title tags, meta descriptions (automatic) - Social Copy: Instagram, Twitter, LinkedIn variations (30 seconds each) - Alt Text: For accessibility and SEO (automatic) - Content Variations: A/B test versions (2 minutes)
Real productivity impact: - 8-person content team = 15-person output - Cost per piece: 70% lower - Speed: 10x faster
Malible is designed for non-technical users: - Intuitive UI: Anyone can use drag-and-drop builder - Training Included: Free, comprehensive onboarding - Learning Curve: Most teams productive in 1-2 days - Support: 24/7 help if questions arise
Compare to Amplience: - Complex UI, 2-3 week learning curve - Training is paid extra - Support is tier-dependent.
Most teams report Malible feels more intuitive on day 1 than Amplience felt after a month of use.
