Launch-in-a-Day with Malible: Marketer's Zero-Dev Checklist

0. Prerequisites (Have These Ready Before You Open Malible)

Campaign goal is clear

• One primary objective (e.g., email signups, product launch, sale, waitlist)

• One primary CTA (e.g., "Buy now", "Join waitlist", "Get early access")

Offer & messaging basics are decided

• Headline angle

• Key benefits (3–5 bullets)

• Social proof available (reviews, logos, stats, UGC)

Design & brand assets are ready

• Figma file of the landing page / campaign layout

• Brand colors, typography, logo, imagery

• Product shots or hero visuals

Tech & tracking basics

• Domain or subpath where this will live (e.g., /summer-sale, /drop1)

• Analytics/pixel IDs (GA4, Meta, etc.)

• Form/CRM destination (email tool, HubSpot, Klaviyo, etc.)

1. Set Up Your Space in Malible (Account & Project)

• Log into Malible and create a new project/space for this campaign

• Connect your storefront / app if relevant (e.g., Shopify store)

Set brand defaults

• Global fonts and sizes

• Color tokens (primary, secondary, background, accents)

• Button styles and link treatments

Configure basic SEO/project settings

• Project name + favicon

• Default meta description template

• Open Graph defaults (fallback image, title pattern)

2. Bring Your Design into Malible (Figma to Live Layout)

Import your Figma file into Malible

• Select the correct page/frame for the landing page

• Map frames to sections (hero, benefits, social proof, pricing, FAQ, footer)

Convert design into reusable components/blocks

• Hero section

• Feature/benefit grid

• Product/offer cards

• Testimonial/UGC modules

• FAQ accordion

• Footer with links & legal

Validate design fidelity

• Typography matches Figma

• Spacing & padding look consistent

• Mobile & desktop layouts both render correctly

3. Structure Your Content (Pages, Sections, Datasets)

Create a Landing Page entry in Malible

• Set page title, slug (URL), and meta title

• Assign the imported layout to this page

Define datasets for repeatable content

• Product list / offer variants

• Testimonials or reviews

• FAQ items

• Banners or promo strips

Bind datasets to components

• Map product dataset → product cards

• Map testimonials dataset → testimonial carousel/section

• Map FAQ dataset → FAQ block

Check content model is marketer-friendly

• Fields are named in plain language

• No dev-only jargon in field labels

• Logical grouping (like "Hero Section," "Offer Details," "Social Proof")

4. Fill in Campaign Content (Copy, Media, CTAs)

Populate HERO section

• Headline tied to the core outcome

• Subheadline clarifying who it is for

• Primary CTA button text (action + benefit)

• Supporting image or product visual selected

Populate BENEFITS / FEATURES

• 3–5 short benefit bullets

• One line proof or data point (if available)

Populate SOCIAL PROOF

• Add customer logos or badges

• Add 2 to 4 short testimonials or review snippets

• Add rating or "X customers served" style proof, if relevant

Populate OFFER DETAILS

• Pricing or discount clearly shown

• What's included / key highlights

• Time limit or urgency (if real)

Populate FAQ

• 5 to 7 questions based on real objections

• Simple, direct answers (1–3 lines each)

Check brand consistency

• Tone of voice matches your brand

• No placeholder text ("Lorem ipsum") remains

• All CTAs are aligned and not conflicting

5. Set Up Forms, Tracking & Integrations

Add or configure form block

• Decide which data to capture (email, name, etc.)

• Connect to email/CRM tool (Klaviyo, HubSpot, etc.)

• Set redirect / confirmation message

Configure analytics and pixels in Malible

• Paste GA4 measurement ID

• Paste Meta pixel ID, and any other ad pixels

• Set basic events (page_view, form_submit, add_to_cart etc., depending on the campaign)

Connect any personalization/experimentation datasets (if using)

• Audience segments (geo, new vs returning, high LTV)

• Offers/rules for each segment

6. QA the Experience (Before You Hit Publish)

Content & Layout QA

Check entire flow on desktop

• Does the fold show clear value + CTA?

• Is the narrative logical from top to bottom?

• Any layout breaks or overlaps?

Check entire flow on mobile

• Hero text readable without zoom

• Buttons easily tappable

• Forms usable on small screens

Copy & SEO QA

• Spell check & grammar review

• Page title, meta description, and OG tags set

• URL slug is clean, descriptive, and short

Functionality QA

• All CTAs click through to the correct destination

• Forms successfully submit and data lands in your tool

• Thank-you pages / confirmation states work

7. Go Live & Connect to Your Stack

Choose deployment option

• Attach to existing domain or subdomain

• Route as a subpath in your existing site (e.g., /campaign-name)

Publish the page from Malible

• Confirm it is reachable from a private/incognito window

• Confirm correct SSL and no browser warnings

Add navigation or entry points

• Link from homepage or relevant product pages (if needed)

• Update email footer, in-app banners, or site-wide announcement bar

8. Post-Launch Same-Day Checks

Monitor live analytics for the first few hours

• Traffic is registering

• Form submissions/events are tracked

• No sudden errors or high bounce caused by UX issues

Make fast, low-risk edits in Malible

• Tweak headline or hero copy if engagement is low

• Adjust CTA text if click-through is weak

• Swap out underperforming testimonials or visuals

Capture outcomes at end of day

• Visitors, CTR to CTA, submissions or purchases

• Any qualitative feedback from teammates or early users

9. Create a Reusable "Launch Pattern" Inside Malible

So next time, you launch in half a day instead of a full day:

• Save the page as a template for future campaigns

• Save reusable components (hero, benefit strip, FAQ block) as global blocks

• Standardize datasets for products, testimonials, and FAQs for future reuse